“This was the perfect fit for me and the path that I had to go down.”
Bellevue College Overview
Director: Tyler Mayeno
DP: Jacob Chung
Editor: Ben Nilsen
PA: Sarah Wicorek
The Big Picture
The first part of this campaign was the overview video. This was to be a high-level introduction for prospective students in order to boost enrollment numbers and get viewers acquainted with the school’s culture and offerings.
We worked closely with the client to identify current students, alumni, and faculty to be featured in order to provide the most perspective possible.
The telling of their unique experiences, in addition to the visual capture of numerous programs, classes, and campus life, all came together to form a cohesive piece that speaks to the breadth of opportunity available for thousands of future students.
STUDENT COMMERCIALS
Zooming In
The second piece to this project was the commercials. Scoping for a four-spot ad campaign that would run on social media and streaming services, we proposed an approach that would let each ad focus on one individual student.
Each one would dive into the unique experiences of that student and how their time at BC had been impactful on their future, as well as provide a glimpse into some of the distinct programs at the school.
After a thorough interview process, we crafted four stories that best exemplified different aspects of the Bellevue College experience and spotlighted high-value programs that were integral to the client’s needs.
